“I believe in the power of elegant minimalism in a world increasingly saturated with garish colour.”

A Product Designer at my day job (converting HCM Data into Actionable Insights for Leaders), and a Dad at off-hours. In both these roles I deal with end users with low attention span. I love the fact that I tell stories to both using progressive disclosure techniques which mostly brings out their happy faces in the end.

Below is a glimpse of selective work from my portfolio.


ADP - Telling Data Stories That Matter

Data Stories That Matter

At ADP we follow design sprint techniques and design thinking ways to innovate and ideate. We call it FF3. FF3 is a framework for product discovery. It is based on the principles of lean, design thinking and collective intelligence suited for ADP environment. The name FF3 stands for F-fast, F-forward, 3-fold framework where cross functional teams come together to solve critical business problems.
ADP - Telling Stories That Matter

At ADP we follow design sprint techniques and design thinking ways to innovate and ideate. We call it FF3. FF3 is a framework for product discovery. It is based on the principles of lean, design thinking and collective intelligence suited for ADP environment. The name FF3 stands for F-fast, F-forward, 3-fold framework where cross functional teams come together to solve critical business problems.

  • Client: ADP
  • Role: Design Lead
  • Year: 2019

Data Journalism with ADP

Data Journalism with ADP

Users need a way to explore & express business questions relating to the change in the magnitude of a metric over time. The team was educated on data visualization techniques and with the help of such techniques we were able to build a resilient visualization that can answers our users' questions.
Less is More

Users need a way to explore & express business questions relating to the change in the magnitude of a metric over time. The team was educated on data visualization techniques and with the help of such techniques we were able to build a resilient visualization that can answers our users' questions.

  • Client:ADP
  • Role: Design Lead
  • Year: 2019

Tata Motors: Microsoft Service Design

From Tata Motors to TAMO

Customer's clear brief for this project was to facilitate their upcoming performance car with best of the technologies. We had a Design Thinking workshop with the customer where the scope was chalked out and finally we worked on a connected car application on iOS and Android to facilitate the owners of the car with their driving stats and a lot of other interesting things to engage them periodically.
Tata Motors: Digital Transformation

Customer's clear brief for this project was to facilitate their upcoming performance car with best of the technologies. We had a Design Thinking workshop with the customer where the scope was chalked out and finally we worked on a connected car application on iOS and Android to facilitate the owners of the car with their driving stats and a lot of other interesting things to engage them periodically.

  • Client: TAMO
  • Role: UX Lead, Interaction Designer
  • Year: 2017

Augmented Reality Projects

Augmented Reality

Listed are my explorations with AR & VR technology and ideas. NewspapAR, MapAR, ShopARholic are few ideas which were prototyped.
Experiments in AR

Listed here are my explorations of AR/VR Technologies and application ideas. I did a prototype of some of the ideas and presented them during Microsoft Hackathon. Currently I'm researching and trying my hands on the latest releases of Unity 3d, Vuforia platform & HP Aurasma to take my ideas to the next level.

  • Client: Microsoft Hackathon, Central Lifestyle Store - Future Group, Independent Projects.
  • Role: AR Designer, AR Developer
  • Year: 2016-17

Business Outcome Selling - Presales

Business Outcome Selling

This program facilitates the Microsoft field sellers with something called Vision Demonstrator which is then used by the sellers to stitch a story showing the benefits of Microsoft products/ecosystem to the end customers. This was a crucial offering when it comes to sales.
Business Outcome Selling - Presales

This program facilitates the Microsoft field sellers with Vision Demonstrator Accelerators (VDAs) which helps the sellers show the benefits of Microsoft products/ecosystem to the end customers. This is a crucial offering when it comes to sales. I'm glad to have been contributed not just UX but a whole lot of program management to this, managing the local team delivering the VDAs and managing the new requests and making sure the deliveries are meeting their deadlines.

  • Client: Microsoft Services
  • Role: Program Manager, UX Lead, Story Board Artist
  • Year: 2014-15

Work at Germin8

Work at Germin8

I led the product experience at Germin8 Solutions. I built and was the head of the design team. I reported directly to the CEO. My team owned the product experience across all the products developed at Germin8. These included the flagship product Explic8, which is known to provide world class social media analytics and insights through interactive dashboards and reports.
Work at Germin8

I led the product experience at Germin8 Solutions. I built and was the head of the design team. I reported directly to the CEO. My team owned the product experience across all the products developed at Germin8. These included the flagship product Explic8, which is known to provide world class social media analytics and insights through interactive dashboards and reports.

  • Client: In-house products, Airtel, Asian Paints, MTV, Godrej, ICICI Bank.
  • Role: Head UX, UX Strategist, UX Architect
  • Year: 2010-2014

Learn To Draw

Learn To Draw

A tool/application to facilitate users interested in learning to draw. This can also be a plugin to the tools which people are already using.
Learn To Draw

As a student of design, but having an engineering background, I always used to admire the artists/illustrator who can draw so easily and beautifully. I thought why can't everyone do that? How can I create a tool to facilitate the process of illustration? and so began the journey of “Creating a computer mediated environment for the act of learning to draw.”

  • Client: M.Des. Project, Adobe
  • Role: Overall UX, Research, iXD, VD, Prototyping.
  • Year: 2008

Sketch Notes

Sketch Notes

How to be productive in Talks/Workshops? Try to doodle out what you listen, grasp each and every point and translate it to your doodle. I call these Sketch-Notes, and that's how I save the whole talk in my mind.
Sketch Notes

When I was a schoolboy, one of the things I would often get reprimanded for was my tendency to draw in class. Not that I was a bad drawer (which I definitely was), but because the teachers wanted me to listen to them, not draw. As it turns out, the two aren’t mutually exclusive. Quite to the contrary: I might even have been giving them the best of my attention when I was doodling.

  • Client: Independent Work, Microsoft, Facebook
  • Role: Doodle Artist.
  • Year: 2012 Onwards

Game Design

Game Design

MahaWar is a strategy based board game with an ethnic look of board, war pieces and dice. It's unique 8 faced dice and dynamic map makes the game interesting. The gameness of MahaWar is the fact that at any point of time all the players have equal chances of winning. The game has already been patented and launched by Funskool Ltd.
Game Design

MahaWar is a strategy based board game with an ethnic look of board, war pieces and dice. It's unique 8 faced dice and dynamic map makes the game interesting. The gameness of MahaWar is the fact that at any point of time all the players have equal chances of winning. The game has already been patented and launched by Funskool Ltd.

  • Client: Funskool
  • Role: Researcher, Designer.
  • Year: 2008

Editorial Illustrations

Editorial Illustrations

I'm a hobby illustrator and have done freelance illustrations for agencies and brands. Showcasing some of the selected work here.
Editorial Illustrations

I'm a hobby illustrator and have done freelance illustrations for agencies and brands. Showcasing some of the selected work here.

  • Client: Ogilvy & Mather, Tata Tea, Bathroom Singer, Personal Work.
  • Role: Illustrator.
  • Year: 2008-2010

Brand Identity

Brand Identity

Worked on Brand Identities for a lot of local brands either directly or via agencies. Showcasing some of the selected work here.
Brand Identity

Worked on Brand Identities for a lot of local brands either directly or via agencies. Showcasing some of the selected work here.

  • Client: Ogilvy & Mather, Bell Peppers Café, Aura Spa, EMCM, Personal Work.
  • Role: Graphic designer.
  • Year: 2006 Onwards.

About Me

"I believe in the power of elegant minimalism in a world increasingly saturated with garish colour."

A Product Designer at my day job (converting HCM Data into actionable insights for leaders), and a Dad at off-hours. In both the roles I deal with end users with low attention span. I love the fact that I tell stories to both using progressive disclosure techniques which mostly brings out their happy faces in the end.

QUALIFICATION

EMPLOYMENT HISTORY

UX Lead, ADP.
Nov 2017 to Present (~ 2 yr).

  • I lead the India design team as a part of DataCloud initiative at ADP. Have been responsible for evangelising UX Design across the organisation by means of FF3 Design sprint.
  • My main responsibilities include leading the data visualization discussions to bring out actionable insights for the Managers/Leaders. Most of my time is spent working on digital design strategies, service design concepts, mobile apps & product sites in order to deliver great and easy to understand user interfaces.

Sr. UX Designer, Microsoft.
June 2014 to August 2017 (3 yrs 2 mnths).

  • I played the role of a UX Lead in the customer projects which required me to be involved right from the pre-sales stage, to envisioning workshops, to doing the first set of product/application ideation, and then executing the overall UX journey of the delivery.
  • One of my core responsibilities was to manage and progressively engage the team responsible for overall UX within the project comprising of designers, developers, business analysts & testers to get the best of the User Experience in the product/app.
  • Clients: Ford, Tata Motors, Auckland Transport, Real Madrid.

Head, UX Design. Germin8.
August 2010 to June 2014 (3 yrs 11 mths).

  • I led the product experience at Germin8 Solutions. I built and was the head of the design team. I reported directly to the CEO. My team owned the product experience across all the products developed at Germin8. These included the flagship product Explic8, which is known to provide world class social media analytics and insights through interactive dashboards and reports.
  • Clients: Airtel, Asian Paints, MTV, Godrej, ICICI Bank.

Information Architect, Hewlett Packard.
June 2008 to August 2010 (2 yrs 2 mths).

  • Provided user experience consulting to a number of customers. This involved the UCD process, doing extensive user and market research, persona development, usability tests, wireframes creation, paper prototyping, and customer presentations.
  • Clients: JP Morgan Chase, CITI, HDFC Std Life, Schneider Electric.

Creative Intern, OgilvyOne.
May 2007 to Oct 2007 (6 mths).

  • Worked on brainstorming for ideas, creating innovative advertisement layouts for both print and online media.
  • Clients: Vodafone, Cadbury, Yahoo!

Excerpts from Linkedin recommendations.

“..Suri was able to quickly provide feasible designs and convert large and complex data sets into simple easy to understand designs based on the user’s needs..” Parthasarthi Dutta, Product Manager at ADP.
“It’s rare that you come across standout talent like Suri. He's passionate about design and development, and is one of the "go to" people in the space for his knowledge of the UX.” Sampada Mahajan, Senior Usability Consultant at HP.
“A perfect combination of technology and creativity, he is always updated with the latest UI techniques and often seen researching and expressing his views on interesting trends, topics and technology.” Nivruti Doshi, Relationship Manager at Germin8.
“Creativity personified is what comes to my mind when we talk about Suri.” Tushar Bansal, Ex-colleague at Germin8, now Head of Product at Simplilearn.
“Suri is very creative and has great work ethics. He has always delivered good results in reasonable cost.” Rahul Agarwal, Vice President at Credit Suisse.
“Some engineers are enthusiastic about fine art, quite a few develop it as a hobby to be with the sparse female population, Surendra on the other hand was a natural at it, and loved doing it.” Abhishek Thakkar, Head of Design at Craftsvilla.
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